Imagine Facebook as a pair of potentially Morman Aussies? Would you trust them with the information you share with the website? This is a well-timed video considering the recent attempt by Facebook to smear Google for social-networking privacy issues. Here are the folks from Burston Marsteller that were behind Facebook’s poorly executed op-ed campaign…
As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…
Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…
Courtesy of The Viral Factory for Alfred Ritter GmbH & Co KG Product: RITTER SPORT Chocolate Agency: elbkind Hamburg Photo: David Königsmann Graphics and Web Production: buddybrand, Berlin Note: If you share it on Facebook, it assumes you’re a German speaker.
Credit to Poptart for tapping the two most-subscribed YouTube musicians: DaveDays and VenetianPrincess, and for taking over the homepage to promote the campaign (exhibit A). Let’s look objectively as possible at this campaign to see what worked and didn’t… The homepage takeover caught my attention first, even though I’m subscribed to both of these musicians…
I didn’t think I wanted or needed a mobile home until I saw this. But I might just drive a few days to get one of these used, Cullman liquidation mobile homes… because of this absolutely candid, brilliant and real advertisement. Sure there’s a shot that looks like potential blood stains on a floor that…
I’d buy a bag full o’ shit if Rhett and Link were promoting it. They are probably the best creative duo for online-video promotions, and I’ve written about many of their promotions, from Butterfinger to Alka Seltzer. Perhaps their weirdest campaign, “I Love Local Commercials,” has the comedic pair bringing life to an otherwise boring…
Big agencies are not finding social-media profitable or worth the hassle. How can marketers innovate? Help the agency through these challenges.
I MUST know what you think of this Bill Gates and Seinfeld campaign. Please scan this short article on the Huffington Post, and watch the clips if you haven’t. Then comment below, but be specific. Why do you like or not like them? Then, and only then, are you allowed to peek at the “more”…