Why Online Video is More Like Radio than Television

Walter Sabo, Hitviews founder and former radio maven, makes it more apparent why radio people seem to have adapted more naturally to online video than television people. At first I thought it was simply that the radio people saw their boat sinking sooner than television people (some who vary their whistling melodies and choose a…

SEM Plus Video = Gold in ‘Dem Hills

Pay attention now, online-video and advertising peeps. This lil’ blog post is going to be on the final exam. It might even spawn a trade article and a new business. Search engine marketing (SEM) is big business today, with agencies charging retainers to help websites rank high on search engines (increasing qualified traffic) and help manage paid advertising….

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Why Media Buyers Are Stunting the Growth of Online Video

Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of  you are just so friggin’ short sighted and clueless. There are some amazing online-video series that could be incredible opportunities for smart brands wanting to engage with early…