AdAge and Visible Measures reports that this Burger King “Square Butts” Spongebob parody of “Big Butts” is the third most “viral” commercial of the week. And this makes me so very sad.
When we weren’t having “my dad can beat up your dad” debates as children, we had the “Burger King versus McDonalds” debate. Of course, now I go wherever my kids tell me because they’re not going to eat a thing anyway until the meal toys are edible. But the WillVideoForFood 2008 “Fast Food Online-Video Award”…
It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…
There are really four distinct ad formats on YouTube, the online-video site with the lion’s share: display, text ads, InVideo ads, and video ads (10-30 seconds). Unlike most sites, YouTube forbids preroll, but does offer full-motion video ads if the user fires the player (in the home-page ads or in display areas). So let’s talk…