Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…
The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…
Like me, perhaps, you are more interested in what’s in the video than what site is streaming it. But no sooner than I identified the “poor man’s Brightcove alternatives,” did I find a comment from Brightcove’s Jeff Whatcot alerting me to the new $99 monthly “express” version of Brightcove that was announced today. Again- this…
I’ve long been baffled by the overwhelming alternatives of video-streaming players. It struck me as a commodity market, and one ready for a major consolidation… and I couldn’t understand why anyone would pay to stream videos on their site when so many cool tools are free (which here means “cheaper than $100 a month”). Larry…
It’s pretty clear that consumers are hesitant to buy professional video content much less amateur content. Given that I’ve sold exactly 13 copies of my “best of Nalts DVD” it’s no surprise to me to see that Brightcove is abandoning its “pay for content” model: On July 31, 2008, we plan to discontinue the Pay…