Online-Video to Marketers: Lighten Up, Francis!
In one of the more memorable moments of the incredibly quotable Stripes, a new recruit warns his fellow troupe: “The name’s Francis Sawyer… but everybody calls me psycho… any of you call me Francis I’ll kill you.” The drill sergeant’s response: “lighten up, Francis” (see video). “Lighten up” was one of the pieces of advice in a…