Branded Entertainment Gone Sour
Branded entertainment can be so bad it’s funny and then bad again
Branded entertainment can be so bad it’s funny and then bad again
How to work with a Youtube star to get marketing results
It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when branded entertainment became vogue, someone smoked bad acid and promoted a ridiculous concept. Get the sponsor before launching a show, and sell ’em based on…