What’s it take to sustain as a YouTube weblebrity? Going viral is a sprint, but staying vibrant is a marathon. In part one we heard from BrittaniLouiseTaylor about passion, RhettandLink about the power of two, and CharlesTrippy about community. In part two we heard from Michael Buckley, VenetianPrincess, MysteryGuitarman and Happyslip. As VidCon2011 approaches, it’s…
This is the most amazing reaction I’ve had to “Beyond Viral” (a book I published via David M. Scott and Wiley last fall). Here’s Moomay’s dog Jack devouring the content.
Put on your thinking caps, kids. Lots of wisdom in here. Most of it is additive to Beyond Viral, but go buy that damned book if you haven’t. And if you have read Beyond Viral, please provide a gratuitous complement below even if it’s fake. Hey I’m not expecting to outsell Hunger Games, but my…
I appeared on MSNBC’s “Your Business” yesterday, and again tomorrow morning. It was a special about using online video to promote your business. Here’s me holding my book, Beyond Viral, upside down. Classy touch, right? It, um, was… on purpose. Right.
Take it from the author of “Beyond Viral,” dear reader. Viral video is like fire. It can create a toasty fire or get people burned. Today we learned out the Times Square billboard hack video was part of the campaign for the film, Limitless. The deception was the brainchild of the viral-video maker “ThinkModo,” according…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
The space called “online video” is as broad as its players: online-advertisers, mobile technology, content creators, media properties, networks, cable-television providers, startups and individual YouTube “weblebrities.” But let’s not miss the fact that while I’ve been writing about “online video” for 5 plus years, I don’t likely have 5 more to go. As I mentioned…
Steve Garfield, the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include: The benefits of marketing with online video How to shoot video like a pro (recording, editing, exporting, etc) How to build presence…
Thanks to Think Media TV and Life in Student Ministry for reviewing my book, Beyond Viral, and how the tips can help non-profits, charities and ministries not just corporate promotions. It’s nice to hear how Sean and Tim (their YouTube accounts linked by name) are using my book for good not evil. 🙂 Click below…
As I mentioned in a recent video (“Advertising Doesn’t Have to Suck,” I’m off to Blogworld. It’s the “South by Southwest” of social media, and packed with bloggers, vloggers, and even stupid people. Steve Garfield (fellow video enthusiast) is leading a session, and we’re both doing book signings on Friday. On Friday, he signs “Get…