While I’m blogging about people who read my Beyond Viral book, I’d like to thank Rhett & Link for the product placement. Aren’t they cute? They called it an “insightful tome,” and not just because they’re in this fancy hardback book. They also mentioned Daisy Whitney’s “Mockingbirds.” So did the SweetestVegan (see video on Dailymotion)….
Thanks, MrHogg. My feelings exactly. My Best Buy strike (driven by my horrible experience with the Geek Squad) took a one-day hiatus when I couldn’t find a power cord for my Mac. It was torture walking through that place, and it gave me greater resolve to continue my strike. I would imagine Best Buy has…
So you’re too busy to buy a copy of my book (Beyond Viral), but maybe want a quick scan of the topics? Here are some of the key points addressed in each of the 18 chapters… these digital documents also identify the many experts who contributed to the book. From Daisy Whitney (This Week in Media),…
Stop. Do not read another word before pausing for 15 seconds. Really. Okay. How’d that feel? Chances are you ignored the advice, and perhaps it compelled you to defiantly plunge ahead with more interest. After all, the headline promised 4 generations, and that usually begs the question “what were the first three?” But I made…
So the book site (BeyondViral) is pretty darned live for this weeks’ official release. Now c’mon WillVideoForFood “backrowers.” You’ve done majestically on Amazon’s ratings. Let’s show David M. Scott (he’s like the Fred of social media) how fun people respond to blogs. He and Steve Garfield helped get me into Wiley’s New Rules for Social…
I’m a big fan of Rhett and Link, the singing duo on YouTube who make sponsored videos that are so damned entertaining they hurt. It’s like watching MGM’s latest videos… I am both thrilled for them and ready to hang up my hat. I’ve blogged about them dozens of times, featured them in my book,…
AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…
Looking for best-practices and tips for buying online-video advertising? ScanScout’s Jason Krebs provides tips and tricks for verifying your online-video advertising spend in Daisy Whitney’s New Media Minute. He tells us how to buy by “cost per engagement” and to ensuring that we receive accurate reporting on our spend.
Yesterday I was driving home and spotted a Geek Squad van (Geek Squad is a computer repair division of retailer Best Buy). I thought it would be fun to create a video where I play a fictional Geek Squad hero responding to farcical “help calls,” so I shot some footage of the Geek Squad van….
Via Larry Kless, here’s Mark Robertson, the King of Video SEO, sharing some tips about video codecs, encoding, and other things we don’t quite understand… but know are important. Until you or your agency are doing all these things as prescribed by Dr. Robertson, we recommend getting all of your content on YouTube. Turns out…