Being a YouTube “star” (if I may say) is somewhat overrated. Indeed it’s truly awesome to have an audience, interact with a community, and generate income from something you enjoy… There’s something else more rewarding and enduring… helping or watching friends or fellow Tubers achieve greater success. Check out this piece about Shaycarl from Forbes’…
Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…
Samsung CEO Geesung Choi called Consumer Union, the non-profit product-testing organization behind Consumer Reports magazine, “not honorable.” Choi on Monday cited the October 2010 issue of the magazine, which gave Samsung low scores on high-definition and standard-definition video camcorders. “American magazine making JVC and Sony best-buy awards is insult to my family and character,” said Choi…
Trying to become more popular on Facebook, or promote your Facebook channel, brand or page? This short “how-to” instructional video contains everything you need to know about having a robust, quality base of friends on Facebook and other forms of social media. It was created by the accomplished author of “The Stupidest Article on Social…
I just wrote the stupidest article about social media. It’s stupid and proud, and if you don’t read it… “you don’t get it.”
How to get famous via online video and make money
One of the finer articles on The Onion: “Local Idiot to Post Comment on Video.” Thanks, M.C. …he will feel a deep, unwavering desire to offer a dissenting opinion, which he has hinted will include the words “gay” and “reatrd” [sic]. “It is my moral obligation to alert the Internet community to the fact that…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…