It appears the “webstars” are on their 14th minute. The major online-video properties are now putting dramatic emphasis on professional content with big celebrity names. Every year at this time, the television networks showcase their new shows to advertisers in what’s called “up fronts.” This week the major online-video properties (YouTube, Hulu, Microsoft, Yahoo and AOL) mimicked…
AOL is launching an online-video hub that will feature 14 content channels and centralize AOL video in one place, according to The Chicago Tribune. “We believe that in years ahead people will want to watch television on their PCs and Blackberrys,” said AOL CEO Tim Armstrong. “Wer’e unrivaled in this new category of web-based moving…
Lots of speculation in the news about Hulu’s new owner. The Hulu peeps (Disney, NBC) opted against an IPO (initial public offering), and have an investment banker looking for a buyer. Are we surprised that Hulu is for sale? Nope. In 2006 (give years ago) we posted that “Networks Pretend They Can Rival YouTube.” These…
The Huffington Post shows off the best viral videos by weekly running a YouTube Trends report and turning it into journalism… http://www.huffingtonpost.com/2011/04/23/watch-top-youtube-videos_n_852890.html Now we just need a YouTube amateur vlogger channel that summarizes the week’s most popular Huffington Post articles. And *boom* the Aol Video strategy is born. P.S. Post your worst videos below. It’s…
So PC Magazine’s like “here’s the new AOL redesign.” And Kara Swisher, now with Cnet, is like “oh no you dint. here’s the real new AOL redesign.” Then WVFF is like, zup y’all… I’ve got the REAL AOL redesign as an ass-clue-sive. Hot, snap, sizzle.
Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…
AOL debuted a revamped homepage this week, with a greater emphasis on video. Says PCMag: The new site is also very video-heavy. “AOL Daybreak” is a hosted morning news round-up, and “The Light Box” is an in-page video player featuring content from AOL and its partners. In the “Editor’s Picks” section, the site showcases the…
The Gap logo disaster brought attention to crowdsourced creative, and the issue is debated in this awkward cable-TV-like debate about the rights and wrongs of crowdsourced creative. Occasionally we get to hear from GeniusRocket’s CEO Peter LaMotte (who happens to be the guest of the segment), but mostly co-hosts Sarah Lacy and Paul “I like…
I’m a bit late on my online-video predictions for 2010 (unless you count this December post). The landscape continues to change, and it seems the world has been slow to catch up with my 2008 and 2009 predictions. Heck I even made a video in 2006 predicting 2007. Here’s what I’m seeing in Online Video…
A video creator I get hundreds of positive and negative comments per video. As a result, I tend to leave only positive, constructive feedback on other people’s videos. So I have to save my criticism for online advertising like this AOL News spoof on Chris Crocker, Mrs. America and tasers. Let’s start positive: Shows AOL…