YouTubers Get Love from Yahoo, Google and Disney
What does it mean to top YouTubers now that Yahoo, Disney and Google are showing them love? Will we see the online-video landscape resemble network/studio relationships?
A Funny Thing Happened on the Way to the Funny Conference
So I’m sitting at Starbucks at 3, and I’ll be on stage in about 33 minutes. My presentation looks perhaps like a hotdog long before it takes that edible, if somewhat phallic, shape. Despite my morning’s panic attack, missing a flight and driving the 7 hours to Boston, I manage to catch YouTube Hall-of-Famer Michael Buckley…
Crowdsourcing Data on Humor Via YouTube: Want to Help?
Per this video, I’m preparing for a presentation at the International Society of Humor Studies (yes there’s such a thing). I present on Tuesday (July 5) in Boston at the international meeting. If you’re near Boston University, please enroll and attend! This is a scholarly and professional organization dedicated to the advancement of humor research….
YouTube 5.0 Begins
Netflix is watching “GOOG” and its potential use YouTube to stream longer form content. See WSJ blog. And read about YouTube’s move to live streaming ala Ustream and Blogtv. I’d say the concern is significant, and this marks the fifth phase of YouTube… Phase 1: Pirate Sharing (2004-2006) Phase 2: Amateurs & Community (2005-2009) Phase…
YouTube Plus “Next New Network” Equals “Huh?”
First- the disclaimers. I share in advertising revenue from YouTube. And I’m a content partner for Next New Networks, but not an employee or quite the size of these guys. I’m just some marketing clown with a video camera, no writing staff, but 175 million views. Big deal. My blog’s still ugly. So I’m not privileged to any…
Research Suggests Web Video is As Good as Television, and Viewers Are Ages 18-34.
Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…
Coca Cola and Google/YouTube to Publish Video ROI Study
Coke and Google are soon to publish ROI data on a campaign in Germany that includes online video. The study isolates individuals who were not exposed to television but did see YouTube promotion, and reports incremental consumption data by various digital channels. Paid search leads, of course, and YouTube ranks high (far above banners, which showed…
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What Does Google’s Acquisition of DoubleClick Mean to Online Video?
Google closed on the acquisition of DoubleClick today, and issued this statement to address concerns (continued Dart service, as well as privacy provisions). As a buyer of interactive media (primarily paid search but also targeted display), I like this deal. Google’s muscle, innovation and discipline from the paid search origins means this could enhance the…