Digiday writer Saya Weissman lists Bank of America in the top-5 brand fails on Twitter, and I just had my own amusing experience with the bank. Today’s lesson for brands is simple: while it can’t hurt to integrate your customer service help desk with your social media efforts, you probably shouldn’t have customer service reps…
As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…
It’s against some difficult competition this year (BP, Toyota), but I’m rooting for Best Buy to win the coveted Consumerist.com “Worst Company in America” (see brackets). Just scan the Consumerist archives for Best Buy and Geek Squad to see all the proof you’ll need. We honored the consumer-electronic megafirm with the dubious WillVideoForFood 2010 “Greatest…
We Americans watched nearly 34 billion videos in May, and 14.6 billion (43 percent) were on YouTube. According to comScore (source: TechCrunch), 144.1 million viewers watched an average of 101.2 videos per viewer in May. Hulu ranked second with 3.5 percent share. The gap between Google and Hulu remains strong, and it’s safe to say…
Ann is a 46-year-old mother and mental-health professional and self described “conservative liberal, or liberal conservative, closet science nerd, shoe-addict, and beauty product-junkie.” She says she’s met her credit card balance limits and paid routinely, but that didn’t stop Bank of America from jacking up her interest rate to a whooping 30%. So she took…
Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…