Sorry Weblebrities. Traditional Media Has Ad Value Density.

Weblebrities, also known as amateur “web stars,” are like the Gaddafi loyalists. They’re not done fighting, but odds favor Libya’s National Transitional Council headed by Abdurrahim el-Keib. (Sure he’s a former electrical engineering professor from the University of Alabama, but he’s the country’s interim prime minister). The new regime of YouTube is The National Transitional…

Interview With Al, YouTube’s Algorithm Monster

We at WillVideoforFood were honored to be granted the first interview with Al, YouTube’s Algorithm Monster. Al makes critical determinations about what videos get seen, which subscribers see what content, what videos are placed as “related video,” and what videos are “spotlighted” throughout the site. He recently took many amateur creators down to 25% of…

Poptart Taps Top YouTube Musicians

Credit to Poptart for tapping the two most-subscribed YouTube musicians: DaveDays and VenetianPrincess, and for taking over the homepage to promote the campaign (exhibit A). Let’s look objectively as possible at this campaign to see what worked and didn’t… The homepage takeover caught my attention first, even though I’m subscribed to both of these musicians…

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Amateur Commercial Beats Agency Ads in Superbowl

It’s not the first year a Superbowl ad was produced by an amateur (source: Advertising Age report on USAToday poll). But this year’s $2000.00 commercial featuring a crystal ball getting tossed into a Doritos machine beat many of the Madison-created commercials. It’s a good day for companies like Poptent/Xlntads, which contract with amateurs to produce…

Amateur Versus Professional Video on YouTube: What’s Next?

Slowly the top 100 YouTube “most subscribed” channels are professional content providers. But sxephil (a YouTube amateur who blogs about daily news) maintains that the amateurs “are the future” and YouTube should pay more attention to them, rather than become a Hulu. I explore this debate in my video today… Also note a new trick…