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Alka Seltzer Viral Campaign Taps YouTube Weblebrities, Cewebrities

ByNalts

Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….

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What Should a Viral Video Cost a Marketer? (Killer Post)

ByNalts

“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…