So your video of you dog/baby/pratfall suddenly goes viral, and you’re faced with choices… how do you capitalize on the luck? I’ve had the pleasure of informally coaching viral lotto winners, from “David At the Dentist” and Richter Scales to the recent Dagfinn (who is navigating his stick the way I manage my career). It’s…
What’s it take to sustain as a YouTube weblebrity? Going viral is a sprint, but staying vibrant is a marathon. In part one we heard from BrittaniLouiseTaylor about passion, RhettandLink about the power of two, and CharlesTrippy about community. In part two we heard from Michael Buckley, VenetianPrincess, MysteryGuitarman and Happyslip. As VidCon2011 approaches, it’s…
So the NextUp YouTube winners are in NYC right now… receiving loads of love from Google/YouTube. It made me happy seeing the next generation of amateurs… and to see that Google/YouTube still encourages them even while commercial content is on the rise on the world’s second-largest search engine. I was invited to speak to the…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…
Get some coffee or program your TiVos, kids. That video I shot Sunday for MSNBC Small Business (see MSNBC/Amex site) is going on television not the web (glad I didn’t quite realize that when I shot it, or I might have gotten nervous). It airs this week 3/20/11 at 7:30am EST and will re-air Saturday,…
Several trends are causing many independent “YouTube Creators” to sign with “new establishment” (web studios) such as Makers Studios (good luck finding its website), Next New Networks, The Station, Howcast and Machinima. Many early web studios were formed to create and promote custom shows for wide distribution. But the high investment ($1-$5K per edited minute)…
Prompted by Google’s statement that YouTube vows “quicker, tougher copyright enforcement,” ReelSEO’s Grant Crowell tackled this issue on a listenable podcast titled “YouTube Copyright Tips,” with the help of David Michail and Daliah Saper (check 5-minute mark of this video to hear Saper’s illuminating story about what I’ll call a “social-media impaired judge”). Crowell’s got a…
Corporate work can be slow and boring, so agencies are refreshingly energetic by contrast. Fast… sometimes too fast but that’s better than sitting still, right? I just read an interesting piece about the “creative exodus” in adland. It actually contradicted my past 3 days, where I realized that three online-video enthusiasts had moved into three…
Television networks have had no more luck spawning, popularizing, or learning from online-video content than newspapers have had increasing circulation in recent years. But Fox 15 Gig has caught some online-video gurus’ attention, and UncleNalts has 7 magic tricks for you television and cable mavens who dare enter the shark-infested viral online-video watery… thing. The…
In a brave move by Will Ferrell, Adam McKay and their gang, Funny or Die has finally moved its content to YouTube. The FunnyorDie website has always had an identity-crisis. It certainly wasn’t a sage financially-driven move, but a fantastic creative outlet for spontaneous and risque comedy by Ferrell, McKay and friends. It was a…