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Video Sponsorship Trends: “Cashing In” or “Selling Out”

ByNalts

I like this “Viral Video: Cashing In or Selling Out” by Jennifer Hollett (Canadian Globe & Mail), and not just because I’m featured in it. It’s actually a well-balanced view of the issues surrounding paid sponsorship and product placement. As you may know, there are two different ways to make money via online video. You…

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Long-Tail Celebrities Won’t Get Famous and May Not Care

ByNalts

Here’s an excerpt of a wonderful post on Cracked.com titled “YouTubers That Will Never Be Famous.” It’s an opportunity for me to “clear the air” about being a self-proclaimed “weblebrity” (which is, you see, rather distinct from being a celebrity). LONG post, here, folks but this one is jam-packed with delicious goodness. The internet is a big…

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YouTube Now Advertising Free!

ByNalts

 Well it’s been a week or so since I’ve seen an Invideo ad on YouTube. I’m not aware of a public statement regarding what is allegedly a technical issue. My new banner is “Nalts: Now With No Advertising.” And I’m still posting away… At least the subliminal ads are still running (see YouTube Picks).

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Where Are the YouTube Ads? (Insert Cricket Sound)

ByNalts

The biggest mystery of YouTube partners (those who share in advertising revenue generated by their videos) is yet unsolved. My post about Sxephil’s reaction generated a lot of discussion, but there’s still a big unanswered question…. Are the YouTube ads missing because advertisers aren’t buying? Or is there a technical glitch prohibiting them? Either option…

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YouTube Technical Problems Create Pissed Unpaid “Partner”

ByNalts

He’s one of the most prolific YouTubers with more than 123,000 subscribers, daily comedic and topical rants, and he makes his primary income from YouTube’s “Partner Program.” But Sxephil was so frustrated by YouTube’s technical problems — which he said deprived him of ad revenue — that he turned his daily rant toward the Google-owned…

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One Small Step for Video Ad Standards. One Giant Leap for Creators and Brands.

ByNalts

One of the factors that has limited the growth of online-video advertising is the production and traffic work. Mike Shields of Mediaweek reports that the Interactive Advertising Bureau this week introduced a set of guidelines to standartize online-video advertising and make the medium “easier for advertisers to buy.” The new guidelines cover three basic forms…

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Doritos Video Contest

ByNalts

So there’s a galary of amateur videos (consumer-generated advertising) posted on Doritos’ UK website, including this classic Davideo hit. He’s the UK creator of the exploding Diet Pepsi Mentos girl, and one of my favorites in the use of abstract video animation (so be sure to rate it if “five sizzling chips” if you like…

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The Best of Cats on Skateboards (YouTube Advertising)

ByNalts

It’s the biggest myth of online-video advertising. If a brand advertises on YouTube it will appear with consumer-generated media that includes such content as cats on skateboarders. TVweek’s “New Media Minute,” hosted by Daisy Whitney, featured a recent interview with YouTube’s Jordan Hoffner to set the record straight (via WebVideoReport). Naturally I couldn’t resist a…

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Is Yahoo TV Closing or Widening Chasm Between Online Video & Television?

ByNalts

Which online-video site is mostly likely to be part of the bridge between television and the Internet? You can fault the model, and question it’s sustainability. But Yahoo TV is well poised to leverage its partnerships with Verizon and TiVo to start serving its bite-sized video content via television sets equipped with broadband boxes. Take,…