It took me quite a bit of research via Adwords (advertisers buying ads) and Adsense (publisher tool to make money) to discover how to buy ads on YouTube. If you want to place an “Invideo” ad (one that sneaks up along the bottom) or other ads, you’ll need a lot of money. According to Google’s…
Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….
No I’m just kidding. Television isn’t dead yet (but I’ll let you know when it is). You didn’t waste money on that high definition set, and you advertising executives still have a little shelf life. But here’s a new tidbit of research that verifies that online-video consumption is eating into our television viewing time. Courtesy…
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
Oh you stupid marketer. I can’t even believe you found this blog post. You’re so stupid. I can’t even help you right now. But Chris Brogan can. He’s got a list of 50 ways a marketer can use social media. Why don’t you go read it so you can make sure you don’t accidentally do…
Sophia (aka Mugglesam) goes to a Canadian Internet conference and meets the viral video genius. So fascinating to relive this day through the eyes of a shorter child than me. And if you’re marketing to kids or parents, help me understand why you wouldn’t make Sophia your spokeperson. Because otherwise she might be a tractor…
Your Uncle Nalts will be talking about viral video and marketing at the Yahoo! “Big Screen, Little Screen” event July 9 in Toronto, Canada. My topic is “The Secrets of Viral Video Marketing.” The funny part is that I was a late edition because Dan Ackerman Greenberg couldn’t make it. Seriously. I couldn’t make something…
Rhett and Link, comedic video amateurs, are mountaineering above the overhang of “The Great Cliff of New-Media Sponsored Advertising.” They’re harnessed to each other with a taut rope, knotted with creativity. The friends swing effortlessly to the next hold in a pendulum traverse. Rhett knows the objective danger as he firmly grabs his nub, and Link’s total attention is committed to…
NewTeeVee refers to Rampenfest as murketing and Newsweek recently used the term to refer to the BWM GINA campaign. I may be wrong, but I believe murketing is starting to be used to refer to the “advertorial-like” corruption of marketing and entertainment. That’s not its origin. The fairly new term was coined by Rob Walker in his book, Buying In:…
The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…