Must-See Parody on Advertising Guys
Video parody of advertising executives by Canadian comedic duo Barats and Bereta
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Top 10 Best Superbowl Ads (and 3 worst)
We count down the best and worst of 2009 Superbowl ads even before the Superbowl is finished airing…
Are You Directing Your Own Life?
Last night I had the pleasure of dining with Filmmaker Chris Barrett, actor Efron Ramirez (best known for his role as Pedro in Napoleon Dynamite), YouTube Comic EdBassmaster, and Barret’s Publicist partner. Barrett and Ramirez had spoken to a group of underprivileged highschool students in Camden, NJ yesterday afternoon, and were doing a media circuit…
Is Online-Video Recession Proof?
Online-video advertising is still dwarfed by television advertising. But fear not the recession, online video advocates! Fear not these gloomy photos of the depression that you’re seeing on all of the weekly magazines. And this is according to Christine Beardsell from Digitas writes in a ClickZ article. Here are three reasons Beardsell says online video advertising…
Readers Digest Saved Me from Video Drought
Readers Digest and I have had a long history together… We’ve spent many hours together (often on the loo, but that may be TMI). I used to explain that I subscribed to the mini magazine because I wanted to monitor the pharmaceutical advertising (it’s my day job… I gotta know who’s advertising). The truth is I…
What Is the Purpose of a Video Ad?
There are really four distinct ad formats on YouTube, the online-video site with the lion’s share: display, text ads, InVideo ads, and video ads (10-30 seconds). Unlike most sites, YouTube forbids preroll, but does offer full-motion video ads if the user fires the player (in the home-page ads or in display areas). So let’s talk…
Virgin Mobile Allows Break Logo on Its Video Site
Virgin Mobile today is permitting Break.com to place a small Break logo on its website. See Break.com for example. Naturally, I’m being sarcastic. Break shows that online-video sites can paint themselves like a public-transportation bus or a college-kids head… hey, it works better than banners or pre-rolls. And don’t pretend it didn’t make an impact.
Online-Video Ad Spend: Optimistic But Still “Sculpting Fog”
Don’t get depressed about the economy folks. Even wrecklessly stupid brands are squeezing old-media spending in favor of paid search, targeted interactive advertising, and … yes… even online video. Marketing and advertising spend on online video has a good future. Even though it’s a small sliver of online spending and difficult to measure (slicing fog),…
Why Taking Online-Video Polls is Important
It’s unfortunate that most online-polls don’t provide an incentive. But if you do see a poll invitation surrounding an online video (on YouTube or other sites), I encourage you to participate, and do so thoughtfully and honestly. I’ll briefly explain how they work, and why viewer feedback is so important to sustaining online-video model. As…
Seth Godin is Wrong About “Ads as Online Tip Jar”
I’ve had a few people tell me they click on my YouTube ads to help make me some money. However the ads are mostly “CPM,” or “cost per thousand.” So the advertiser pays a fixed amount (say $20) for 1,000 InVideo ads regardless of whether people engage or not. The clicks do nothing for me….