{Update from 2013 reveals YouTube stars making $4 million plus per year} How much do YouTube stars make each year? Oh for goodness sakes. Just like my same 5 YouTube videos (see right column of channel page here) represent the majority of my online views… It seems that most of WillVideoForFood’s blog traffic comes from people…
Welcome WVFF Guest Blogger David Meerman Scott, author, speaker, guru Every day, I run across FEAR of marketing on the Web. We’ve got to work together to help people overcome this fear in 2010. Fear comes from bosses who insist on calculating the ROI of the marketing based on sales leads and press clippings. Fear…
I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…
Online video and rich media create a new model for storytelling and advertising that immerses audiences.
Here are some more stats about online video via ComScore and MediaBuyerPlanner. Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer…
It’s schweet & sad… You’ve got a week to vote for the best band on Advertising Week’s “Battle of the Bands” (see AdvertisingWeek or visit YouTube “Battle of Ad Bands” channel). The assortment of videos, featuring modern Mad Men (and woman), in the past week have seen about 200-500 views per video. Perhaps mostly from…
5 tips to making sure star-sponsored videos on YouTube benefit advertisers, talent “partners” and YouTube
How to work with a Youtube star to get marketing results
Geico fails by tapping a YouTube star without tapping into his embedded audience?
This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…