Old Spice Moms Singing is Superbowl Material
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
Immersive Online-Video Ad by Honda Feateres Patrick Warburton
Finally an interactive, immersive online video ad that doesn’t skimp on the comedy or selling. Patrick Warburton takes us on ‘GOOD REASONS,” an interactive entertainment experience that highlights Honda and takes the viewer on a guided web surf. While the interactivity is limited during the 9 modules, Warburton’s script is clever… he’s seen tapping a…
Facetime and DVD Players in Cars
I’ll bet you thought this would be a post about Apple’s Facetime (glorified video-conferencing via a wireless network but not carrier). Maybe you expected people to be Facetiming via the DVD players in their car. Oh contrair. You get a free mini-MBA lecture in high-tech marketing with a few topical references. If you’re an MBA…
What We Can Learn from Most-Viewed Videos of 2010
What can we learn from the most-viewed “viral” videos of 2010? How are they similar and different from years past? First, let’s take a look at the run-down, courtesy of YouTube and ReelSEO, here’s the list. YouTube has a new trend blog/website that’s worth bookmarking or RSS’ing: YouTube Trends. The BED INTRUDER SONG! (a news clip…
Google Chrome Engineers: Step Away from the Camera
This is a real Google Chrome operating system promotion created by engineers and posted on YouTube. The good news? They set a low bar for consumers to create their own YouTube commercials. And maybe that thankless job of being a Google marketer will improve, as the product and engineer-driven company may finally recognize marketing as…
Ice Age’s “Scrat” Reacts to Drunk German Squirrel
The ‘demon squirrel’ clip (below) has become a smash hit on the internet, according to the UK Telegraph. It’s been seen more than one million times, and is attracting a slew of critical and positive comments. The video is part of the Kremlin’s toughest anti-alcohol campaign, and was released after President Dmitry Medvedev described the…
Confessions of My Clown Phobia
Courtesy of The Viral Factory for Alfred Ritter GmbH & Co KG Product: RITTER SPORT Chocolate Agency: elbkind Hamburg Photo: David Königsmann Graphics and Web Production: buddybrand, Berlin Note: If you share it on Facebook, it assumes you’re a German speaker.
Dumbest Lawyer in Healthcare Marketing
Take a bold YouTube homepage-takeover advertisement like today’s “Flu Has Cooties” campaign then toss in this ridiculous disclaimer: “MedImmune has no control over the video content on the YouTube homepage.” What do you get? Shit. Without that insulting disclaimer, I might have sailed right onto the Flumist page, learned about a flu vaccine that comes…
Galaxy Girl Dances A Smile on Your Face
Hours ago I hadn’t heard of the Samsung Galaxy (an iPad that isn’t an iPad), and now I want one. I teased Samsung in my last blog, um, post, and SlatersGarage pointed out this delightful video I’ll probably watch 30 times this week. this is such a happy video, and thanks to Slatersgarage for sharing…
Top Viral-Video Advertisements of All Time
Topping OldSpice and Evian, the most-viewed online-video advertiser is Blendtec, according to “The Top 10 Viral Ads of All Time,” by AdAge (AdvertisingAge) and VisibleMeasures. Seriously we’re not tired of it. Here’s the page on YouTube where you can sort videos and channels by most-viewed , most-liked, most-subscribed by day, week, month, all time. Find…