Last year my video roundup of the best Superbowl ads was seen more than 7 million times, so I kinda had to make a sequel. Since this year’s theme (for both aired videos and those banned) seemed to be about guys being gay or wearing underwear, it felt right to use “I Wear No Pants”…
Thanks to Tim Street and the good folks at NewTeeVee for this gossip alert via GoRumors. Soon, according to a patent filing, you may not need a big budget and advertising agency to place Google/YouTube “InVideo” ads (the ones that pop-up over the bottom 1/5 of the video). Today small folks can buy text ads, but…
Okay get a coffee and sit down. This is one of my important posts. You’ll learn in this one post more than you learned in that stupid communications major (the sender sends messages, and the receiver receives them). I switched majors the day I realized half of the women in my Freshman 101 communications class…
Look, I’ve never been a big fan of pre-rolls. But this is insane. I searched for a movie trailer today and found IMDB (a site I love, and one that deserves to monetize itself). But before I could watch the trailer, I was subjected to a pre-roll ad. Woah, tiger. I just volunteered to watch…
Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
Daisy Whitney gave two examples of companies shifting from a free to paid model. I agree that “training the customers early to pay” is good advice, but I also like other model… give it away for free, then offer meaningful upsells. For instance, I’d probably pay for Tubemogul because it saves me the hassle of…
Online-video sites featuring Superbowl advertisements of 2009
My friend ran a digital media buying company and literally wrote a book on internet advertising. He told me three things I never forgot: The best color for a banner ad (from a direct response point of view) is “clear.” That is, whatever blends with the publisher site. It’s hard — if not impossible — to…
The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…