Target’s Black Friday campaign staring Maria Bamford spawned loads of “word of mouth,” and captured AdAge’s attention by ranking #2 on the AdAge Viral Chart with more than 1.5 million views in a week. Sure that’s still far below my definition of “viral video” (I’m thinking the new definition is 4 million views in a few…
Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
Corporate work can be slow and boring, so agencies are refreshingly energetic by contrast. Fast… sometimes too fast but that’s better than sitting still, right? I just read an interesting piece about the “creative exodus” in adland. It actually contradicted my past 3 days, where I realized that three online-video enthusiasts had moved into three…
AdAge called out the biggest YouTube sellouts— those known for sponsored videos for top brands. Naturally my headline would have read “YouTube’s Most Prolific Sponsored Artists” had I been included in the list. For those of you whose nipples don’t get pointy when you hear words like “advertising, marketing, Mad Men, spot, creative brief, storyboards,…
Topping OldSpice and Evian, the most-viewed online-video advertiser is Blendtec, according to “The Top 10 Viral Ads of All Time,” by AdAge (AdvertisingAge) and VisibleMeasures. Seriously we’re not tired of it. Here’s the page on YouTube where you can sort videos and channels by most-viewed , most-liked, most-subscribed by day, week, month, all time. Find…
I’m linking to Vegemite’s website because you’re not allowed to.
Tinker allows brands to surf twitter and syndicate it
Free pair of YouTube socks (unworn) for the best comment on my AdAge article… not here… on the AdAge site. I want to weird-out some marketers by having them hear from the WVFF back row.
AdAge and Visible Measures reports that this Burger King “Square Butts” Spongebob parody of “Big Butts” is the third most “viral” commercial of the week. And this makes me so very sad.
I’m still procrastinating my AdAge article for online-video, but the process awakened me to something vital about online video. You see, when I was featured for the first time on YouTube it was mocking a “viral video genius.” It was meant to be a joke. Viral video was not an art form, and remains a…