Nationwide Dead-Boy Commercial (Memes)
Memes for dead kid from Nationwide commercial in Superbowl 2015
Old Spice Moms Singing is Superbowl Material
Old Spice’s 2014 Superbowl ad shows moms singing and stalking their sons
Immersive Online-Video Ad by Honda Feateres Patrick Warburton
Finally an interactive, immersive online video ad that doesn’t skimp on the comedy or selling. Patrick Warburton takes us on ‘GOOD REASONS,” an interactive entertainment experience that highlights Honda and takes the viewer on a guided web surf. While the interactivity is limited during the 9 modules, Warburton’s script is clever… he’s seen tapping a…
Are Video Preroll Ads on Rise or Decline?
Yes. Video prerolls are both growing and declining. The good news for viewers is that we saw fewer prerolls. But we saw more “polite prerolls” (option to escape) in Q1 2011 as reported by AdoTube/eMarketer. Since this doesn’t include YouTube data and presumably a small sample of total online-video ad streams it does need to…
TV is the New Internet
Well it seems things are fine in TV Land. A recent study shows that TV ads beat the web in creating engagement (specifically by 38 gagillian times). And a previous study shows we don’t miss the ads we skip. Good news, media buyers! Get those bucks back on television. Next week: Print is alive!
Double Dream Hands Guy on Sprint Ads
Who’s that guy in the green shirt dancing in Sprint ads? Well you heard about “double dream hands” guy here first, right? (Heck I even own one of his yellow shirts). Now he’s back with “double dream feet,” which appearance in a Sprint television ad (and, above, as repurposed on YouTube). He’s John Jacobson, and his…
The President’s Speech (TelePrompTer Video Satire of King’s Speech)
The White House Correspondents’ Association dinner is a historic break from the tension between the White House and the media covering it. This year President Barack Obama joked about a sequel to the film the King’s Speech. Here’s the video that was shared, and it’s a clever self-deprecating parody of the film, and shows rare out…
Why Nobody Clicks Ads
Thanks Jan for sending over this article titles, “Do You Know Why Nobody Is Clicking Your Ads.” http://www.mequoda.com/articles/web-advertising/do-you-know-why-users-arent-clicking-on-your-ads It’s true that ad units generally decrease on interaction rates as people get used to them. The article cites a .09 percent click thru rate, but I’d say that’s being quite generous. It’s also worth noting that…
The Future of Technology (as seen by Tom Selleck and AT&T in 1993)
Imagine sending a fax from the beach via a computer, or using a payphone to say goodnight to your child… from another timezone. It was all part of AT&T’s WE WILL campaign, and remarkably accurate in its general predictions. But unfortunately we’re not sure the telecommunications company pulled any of these off. Hey- at least…
Online-Video Changes: Facebook Growing, Pro-Content Attracting Ad Dollars
comScore’s February data once again shows Google’s dominance in the online-video market, but Facebook is catching up. It’s now the fourth-largest online-video sharing property (see Facebook’s unofficial resource for more information). Facebook, as a sharp contrast from other sites, has short bursts of viewing (far shorter durations than other properties like YouTube, Hulu or Viacom…