Grassroots Charity Effort Goes LIVE on YouTube

ByNalts

YouTube broadcast live yesterday with the “Project for Awesome,” a grassroots charity event spawned by John and Hank Green (see website). Several hundred videos and millions of comments supported a collection of charities, and reminded viewers that the YouTube community remains alive. Check out the YouTube channel and Nice Peter’s Spanglish love song (the top-rated…

Future of Video-Marketing (Ad:Tech): On Fly, Bright Light, Everywhere

ByNalts

Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…