Here’s everything you wanted to know about YouTube in 2012 courtesy of James Wedmore. Examples: 76% of marketers plan on increasing their use of YouTube and video marketing …making it the top marketing strategy to invest in for 2012. YouTube is STILL …the 3rd most visited website in the world …the 2nd Largest Search Engine…
An apple a day make keep the doctor away, but good comedy websites are the best health remedy. Here are a few of my recently favorite websites, blogs and video collections. What are yours? The West Virginia Surfing Report: Jeff Kay has twice weekly posts that will have you giggling. Crap At My Parents House:…
Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…
We’re three days away from when participants of the Kony 2012 movement will be blanketing the town with posters, but one could argue they won’t do much better than the 180 million views to date. Visible Measures has a stat roundup of the social-cause campaign that popped in early March 2012. For comparison, M&M’s 2012…
Yahoo showed a fairly large increase in last month’s online-video viewing. How? I’ll give you a hint: it’s news. Since most of the monthly comScore data is predictable, the blogs have jumped on this… Search Engine Watch called it “colassel as a giant squid,” and TubeFilter called it “massive.” While 20% growth on a low…
Turns out the world isn’t going to end on December 21, 2012. NASA debunks that via YouTube… so don’t let your credit balance soar by that date.
Why did Kony 2012 go viral? More than 30 million views in the last 24 hours, and likely well past 40 million total by the time you read this. Sure the story is being picked apart as I type, but let’s stay focused… So what made this 30-min documentary viral? We asked the author of…
comScore reports that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January. YouTube ranks first with 152 million views, and the rest of the pack (Sony’s VEVO, Yahoo, Viacom, Facebook) attracted about 45 to 52 million viewers (about one third of the Google-owned leader). Some interesting statistics from…
Time Magazine provided a rather exhaustive review of YouTube’s past, present and future. Check out the full article, titled “The Beast With a Billion Eyes” (a title, no doubt, with Shakespearean roots). Some highlights: This is the first ever coverage of YouTube that failed to mention Shaycarl or Olgakay. The piece cites the age-old quote…
I just discovered a report published late last year on video trends observed in the 3rd quarter 2011 (ending Sept. 30). It seems we watch 30% more video when on an iPad (versus desktop). Ooyala, a service provider to media companies, tracks a mess of activity and provides some nice signals in this report (see…