Must-See Geek TV: Scobleizer & 23 Startups

Combine tech startups, Scoble (the Paul Revere of tech revolution), and a video camera. What do you get? Nearly two dozen videos of various tech startups. Stop Eating Shit, and check out Fooducate. Inspired by the discovery of glow-in-the-dark yogurt containing carcinogen. Send your pictures quickly to multiple social-media platforms via Photogram, an alternative to Instagram…

|

Online-Video Contests: Still Going Strong

I used to write quite often about online-video contests because for many brands, that was their online-video strategy. It’s similar today when brand’s create a Facebook page to check off that nagging “social media” objective. A lot’s changed in the past years, and Jared “The Video Contest King” has reengaged, even musters up some praise…

| |

Dr. Who BBC America Campaign: I Love It When A Plan Comes Together

As Hannibal used to say on A-Team, “I love it when a plan comes together.” One of the most rewarding things about participating in online-video campaigns for big brands or network shows is seeing these launch simultaneously with television and print advertisements. We call it “integrated marketing,” and it’s easy in concept and difficult but wonderful in…

Online-Video Changes: Facebook Growing, Pro-Content Attracting Ad Dollars

comScore’s February data once again shows Google’s dominance in the online-video market, but Facebook is catching up. It’s now the fourth-largest online-video sharing property (see Facebook’s unofficial resource for more information). Facebook, as a sharp contrast from other sites, has short bursts of viewing (far shorter durations than other properties like YouTube, Hulu or Viacom…

| | |

Biggest and Most Organized Online-Video & YouTube Community Event

There are loads of social media events, and many YouTube “community gatherings,” meetups and online video events. But the “South By Southwest” of online-video and YouTube is indisputably VidCon. Organized by Hank and John Green (vlogbrothers), the event in 2010 drew hundreds of community members, top “YouTube Stars,” and Nerdfighters (the active people who rally to reduce…