DIY Guide to Viral Video

The law, friends. Take out your #2 pencils and steno pads. You’re about the learn The Nalts/Murphy “Inverse Creation & Consumption” Law. And you can get a free copy of my book, which doubles as a decorative monitor stand. The gal pictured above — contorted like a memorable scene from Exorcist — is journalist, speaker and…

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Top Viral-Video Advertisements of All Time

Topping OldSpice and Evian, the most-viewed online-video advertiser is Blendtec, according to “The Top 10 Viral Ads of All Time,” by AdAge (AdvertisingAge) and VisibleMeasures. Seriously we’re not tired of it. Here’s the page on YouTube where you can sort videos and channels by most-viewed , most-liked, most-subscribed by day, week, month, all time. Find…

Best Buy’s Social-Media Image Collapse

Until today, WillVideoForFood didn’t have a “Greatest Corporate Social-Media Collapse” Award, but it’s now going to the uncontested “winner.” Best Buy, a company once known for its savvy social-media presence spearheaded by Barry Judge (seen below, searching Monster.com for jobs at Circuit City), has gone from great to mediocre to embarrassing… in just a few…

On YouTube, Popular and Good Are Different

I would have predicted that by April 2010, YouTube’s “most popular” videos would be consistantly good. In fact, however, we’re seeing some all-star talent like Mediocrefilms and BlameSocietyFilms getting far fewer views than they would have a year ago. And we’re seeing some YouTube channels ranking consistently on YouTube’s most-viewed and most popular sections that are (how can I put…

Biggest Online-Video Community Gathering Ever: July 9-11, LA

Some of the most-viewed YouTube “weblebrities” will gather with hundreds of people in the YouTube community, including video creators and viewers, professionals and stalkers. The event — called VidCon 2010 and scheduled for July 9-11 — includes rapid-fire stage performances by some of YouTube’s biggest “stars,” including comedy duo Anthony Pedilla and Ian Hecox (“Smosh“), “What The…

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YouTube Singes Unite for 2010 “We Are the World” for Haiti

LisaLavie1 and other amazingly talented YouTube singers joined together in song in a 2010 version of “We Are the World” for Haiti. Who says community isn’t vibrant in social media’s most visceral form (online video)? The video links to the 2010 remake of Quincy Jones’ version (which has surpassed 11 million views), and to wearetheworldfoundation.org. Credits for…