So PC Magazine’s like “here’s the new AOL redesign.” And Kara Swisher, now with Cnet, is like “oh no you dint. here’s the real new AOL redesign.” Then WVFF is like, zup y’all… I’ve got the REAL AOL redesign as an ass-clue-sive. Hot, snap, sizzle.
Call it a subtle scent at this week’s Ad:Tech in NYC… Lots of discussion of online-video, even if not in proportion to online-video’s growing importance to the online-marketing mix. More interesting, however, is that most conversations didn’t use the two words: “you” and “tube.” People talked about contextual targeting, video-advertising networks, and even facial recognition….
Fast Company’s November issue takes on the subject of online influencers, with prominent features of YouTubers, iJustine and MysteryGuitarMan. The piece provided some nice insights into the “going rate” of a weblebrity/webstar… mid-high six figure incomes with $20-$50K per sponsored videos. Sustainable? Techcrunch took objection to the piece and brought it out back for a…
Video ad serving is changing dramatically, as video ad units become better targeted, more “real time,” and less “black box” to those executing and measuring a campaign (read: more accountable). Today’s AdTech:NYC “Marketing Masters: Video Everywhere” session at 3:15 at the Javits Center (hosted by Nalts) is exploring these themes. It’s a continuation of the…
Steve Garfield, the “Paul Revere of video blogging,” will join Pixability CEO Bettina Hein in a free 1-hour webinar on December 1, featuring latest trends in online video and related media. Topics include: The benefits of marketing with online video How to shoot video like a pro (recording, editing, exporting, etc) How to build presence…
“Video advertising is still ‘in its diapers’… you gotta remember that most people don’t want to see ads” said eMarketer’s David Hallerman in a webcast last Thursday (October 21, 2010). eMarketer provided highlights from a report (“Video Advertisement Engagement: What Marketers Need to Know”) in the one-hour webinar, and slides are excerpted from that. Hallerman says…
There’s been a lively debate recently among online-video enthusiasts about Google/YouTube’s capacity to sell display advertising. Sales people need different skill sets selling paid-search (automated, measurable, bid-based) versus display advertising (which is less measurable and more like selling television or print). To understand the distinction, see Google’s video; this is something we’ve been exploring at…
As I mentioned in a recent video (“Advertising Doesn’t Have to Suck,” I’m off to Blogworld. It’s the “South by Southwest” of social media, and packed with bloggers, vloggers, and even stupid people. Steve Garfield (fellow video enthusiast) is leading a session, and we’re both doing book signings on Friday. On Friday, he signs “Get…
Fresh new data about online-video views, sharing and viewers! The source is YouTube, Next New Networks and Frank N. Magid & Associates (see press release and blog), and the data was collected between May 18 and June 4, 2010. While it’s not super fresh, it’s filling a void in the past year. Two important take-aways:…
Curious about the different ad formats available on YouTube? Here’s a video by Product Marketing Manager Rick Silvestrini, in which he answers common questions (frequently asked questions or “FAQ”) about how ads work — it’s posted today on YouTube’s YouTube channel.