Despite this gloomy IDC report (AdAge) about online-advertising contracting, online video will flourish. And I’m not the only guy who thinks so. IDC’s director for digital media and entertainment, Karsten Weide, tells AdAge that online advertising spending will be soft the first half of 2009 (but online advertising will do better than the economy at large)….
It’s not the first year a Superbowl ad was produced by an amateur (source: Advertising Age report on USAToday poll). But this year’s $2000.00 commercial featuring a crystal ball getting tossed into a Doritos machine beat many of the Madison-created commercials. It’s a good day for companies like Poptent/Xlntads, which contract with amateurs to produce…
I’m drafting my 2009 predictions for online video. I’m trying really hard not to repeat previous predictions, and to be realistic about what can happen in a year. This space has made enormous changes in 2008. Last month I made more on YouTube advertising revenue than I made in a month from my first job…