Entrepreneurs and small businesses sometimes struggle with YouTube and online-video marketing. So I teamed with ReelSEO to write a guide called “Online Video 101: Small Business.” It’s free, and you won’t get a pesky sales call if you register and download it. Sorry the blog’s gone a bit grey lately, but I’ve been busy posting…
It’s been a while since I’ve summarized some of the most important factors to getting your videos seen. This post is based on my own YouTube creator experience, my work with big brands, and my book (Beyond Viral). I’ve also written a free eBook called “How to Get Popular on YouTube Without Any Talent (version…
A media buyer recently approached me to see if YouTube “stars” could beat .05 on a cost-per-view basis. It was such an odd question, and one that made me realize we’re still comparing apples to oranges. As I answered the question (yes, but…) I found myself drawing analogies to a more familiar digital medium: search…
Lots of news today about Net Neutrality, and basically little changed at all. You’re still entitled to your free Internet, and you’re still entitled to whine when you start paying for more broadband. And you will. But so you sound smart in work, school or at holiday parties, let’s give you “the least you need to…
I’ll bet you thought this would be a post about Apple’s Facetime (glorified video-conferencing via a wireless network but not carrier). Maybe you expected people to be Facetiming via the DVD players in their car. Oh contrair. You get a free mini-MBA lecture in high-tech marketing with a few topical references. If you’re an MBA…
There are two different people who will read this post. Help me out in dealing with this bifurcated audience, will ya? There are those of you who may, for reasons that elude me, like my videos or my banana-shaped head and disturbing personality. Maybe you RSS this page, used to visit it from my YouTube channel banner, or…