Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
Most online-video sites are doing a good job of search-engine optimizing videos for Google and other search engines. If you search videos by your title or username, the link to the site should be in the first page results. There are a few things you can do to help ensure this works for you: Select…
Vividas is enabling full-screen online videos. The company sells software, but you can view a demo without downloading anything. Here’s a beautiful Ford ad that works very well in full screen. Click the link and you’ll need to authorize a pop-up. It took my Mac a minute for the video to cache but it was…
Thanks to SomeCallMeJim (a WVFF tribe member), who helped summarized this BeingPeterKing novel about what the future holds for social media. Indeed this 23-page “Social Media Predictions 2009” article should be required reading for marketers… whether they’re concerned about Google buying Twitter, or whether they want to know what to do about “accidental” spokespeople versus…
Nice piece by ZeFrank on copyright law, YouTube, and Creative Commons. It’s not as funny as his normal daily blog, but very informative. Raises some important issues about consumer-generated videos and the implications of profit, copyright law and Adam Curry who steals stuff.
It’s been quite a while since I bashed Break.com, and the site has earned new status in my mind. I usually passively review Break.com clips people pass me, but today I went on my own little hunt. I’ve since found this clip documented on Waxy.org (it’s Gary Kasparov, the chess grand master). I was pleasantly surprised to…
I’ve gone dark on YouTube for a week (July 16-22) to decompress from the NYC 777 gathering and the drama that followed (see most recent video called “Going Dark: DoMyStuff Intervention.” Since I was making a video for DoMyStuff anyway, we decided to have this cap the video. The truth is, someone in NYC told…
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I could never be in the field of marketing, just thinking about this stuff gives me ulcers.
Me, too, jischinger, only it’s my sphincter that puckers, not my duodenum.
I wish I had not read that comment by MDJ.
so we should be averaging $12.50 per thousand views on the the one or two sites that actually pay? makes one wanna start ones own “online video outlet” so one can keep 99% of the ad revenue,and when questioned,call it a “slight variance”. On a lighter note,a great big WTF goes out to a youtuber by the name of “doctorcatsburger” for this video called “go away retard” : http://www.youtube.com/watch?v=C5q7FiLNLaY ,I rank his video up there with the “exploding whale” & “snorting sweet tarts” videos which ive been kind enough to share with you all 😉
$12.50!? Ah, that old familiar feeling of being ripped off by a giant corporation has returned.
two words – cube break