Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
Wowza. I thought I was on top of online video. I’m hanging my head in humility. Check out this post featuring a timeline of online video by Steve Bryant in his new blog, “ReelPopBlog.” Included is this dreamy graphic. Click to see it up close.
Oprah did a show about YouTube yesterday. Ironically, I’m not sure many regular YouTube viewers and creators watched it. The show took the typical “mainstream media” angle of YouTube, and missed some of the more subtle but important aspects of online video: Community (there is an entire social fabric at the center of YouTube that…
This Advertnews.com post has a series of student-created ads that showcase creative advertising ideas that blend into their environment. A PSP2-shaped tennis court. A shopping-cart belt that shows Expedia and illustrations of luggage. A Toblerone bike rack. The form and function become the ad, or vice versa.
In a recent analyst call, Disney-ABC Television president framed content piracy as a competitor. Disney has always had the most fierce content attorneys, so this is a surprising quote. Via an arstechnica article I found in Adriana’s furl. “So we understand piracy now as a business model,” said Anne Sweeney, the president of Disney-ABC Television…
We’ve seen a spew of Internet weblebrities flounder as they tried to dive across the giant chasm between online-video and television. But we have our money on Michael Buckley (WhattheBuckShow), whose HBO deal was confirmed by Wired and Tilzy. You know it sucks being at the center of gossip, but the last blog that gets…
I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…
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I could never be in the field of marketing, just thinking about this stuff gives me ulcers.
Me, too, jischinger, only it’s my sphincter that puckers, not my duodenum.
I wish I had not read that comment by MDJ.
so we should be averaging $12.50 per thousand views on the the one or two sites that actually pay? makes one wanna start ones own “online video outlet” so one can keep 99% of the ad revenue,and when questioned,call it a “slight variance”. On a lighter note,a great big WTF goes out to a youtuber by the name of “doctorcatsburger” for this video called “go away retard” : http://www.youtube.com/watch?v=C5q7FiLNLaY ,I rank his video up there with the “exploding whale” & “snorting sweet tarts” videos which ive been kind enough to share with you all 😉
$12.50!? Ah, that old familiar feeling of being ripped off by a giant corporation has returned.
two words – cube break