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YouTube Sketchies (and Stupid Thumbnail Ad by Dove)
You have until March 3 to enter your comedy video into the first round of YouTube’s Sketchies II. Corolla, leveraged popular YouTuber LisaNova to promote the contest (she was second place last year with this “LisaNova does George Bush” video). I spoke with LisaNova via phone for the first time on Saturday, when TheMightyThor1212 was good…
Sony Buys Grouper for $65 Million
SFGate reports: Sony Pictures Entertainment has acquired online video-sharing site Grouper Networks Inc. for $65 million, giving the movie studio a foothold in the fast-growing world of user-generated video.Sony said Tuesday it does not immediately plan to sell its movies or TV shows on the Grouper.com site, although it may in the future. Media companies,…
Pharmaceuticals and Humor? Check out the Trade Mag
So you know I like to market pharmaceuticals? I know what you’re thinking… commercials complex language and frightening “side effects.” But frankly I’d like to see all ads “fair balanced” like Rx ones. “This Toyota is moving forward, but we didn’t really test the breaks.” Best Buy’s convenience is over-shadowed by its higher prices and…
What’s the Most Lucrative Video Content?
If you’re making videos for money, the category you choose is as important as anything. Here are some sought-after topic areas for text ads on a display (not click through) basis. But first some notes, with special attention to the third. All categories have ranges, and those are based on “inventory” (advertisers seeking videos, and…
The WillVideoForFood “Back Row” is 98% Funnier
Do you scan WillVideoForFood.com on your RSS reader? Or perhaps just check the headlines and dart past the copy? Well you’re not alone, friend, but you’re missing the creamy filling in the center of this donut. Here’s the comment feed. Folks, please acknowledge the WVFF “back row.” These are the people who really don’t care…
Business Week Says Online Video “Mini Dot-Com Implosion” is Not on Horizon
A nice report by “The Upside to Video Uploads” by Business Week. While this segment will undergo consolidation and specialization, a mini dot-com implosion is simply not on the horizon—and especially not for the reasons being cited by some pundits. Predictions about this collapse have focused on two issues: the lack of a business model…
