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Stealing from “Alex’s Lemonaid Stand”

ByNalts

I’ve taught my 2 year old well. We made enough money on this heist to pay for a “family fun pass” at Chuck-E-Cheese.

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…

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Mandatory Reading for Journalists Covering “Online Video”

ByNalts

Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…

Life Beyond YouTube

ByNalts

Wall Street Journal writer Walter S. Mossberg writes today about the world beyond YouTube. Says Mossberg, “…YouTube is sometimes seen as synonymous with the Internet video revolution, there is a lot more to Web video. In fact, some of the most interesting video on the Web isn’t even the type of stuff that’s most popular on…

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Appear Better Informed About Darfur in 3 Minutes: The Onion Makes Me Cry

ByNalts

Darfur. We both know how serious it is, but we’re not sure exactly why or where it is. The Onion (helping you seem more informed”) has produced this fantastic parody of news analysis. It’s called “How Can We Let Darfur Know How Much We’re Doing For Them.” I’ve never laughed as much in preparing a…