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A Marketer’s Worst Viral-Video Nightmare. Poor Dove.
Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.” And then this video ends…
Pratfall Spices Up Viral-Video Panel
So I took a deliberate spill while hosting a panel at Streaming Media East called “Creating and Promoting Amateur Videos.” Paul Kontonis, CEO of For Your Imagination, screamed like a teenage girl, but was one of few people that realized it was a joke. The fall is 1 minutes and 9 seconds in. Warning: Per…
Making Fiends
Making fiends
Dramatic “Royalty Free” Music Sites
If you’ve worn out Kevin MacLeod’s Incompetech, but looking for free, royalty-free music here’s a new alternative… some dark, intense, orchestral and dramatic options. Check ’em out: http://www.jewelbeat.com/ Also a bunch more courtesy of YouTube’s BattlefieldDoktor via JourneysofLifeBooks: http://ccmixter.org (click here to search royalty-free for commercial use tunes) http://incompetech.com http://freepd.com http://www.jamendo.com http://soundsnap.com http://theslip.nin.com/ http://www.dance-industries.com http://www.tbtmusic.com…
Susan Boyle Goes Ever Viraler
If you haven’t heard of Susan Boyle right now, you don’t own an Internet. Here she is in her Britain’s Got Talent final, which is already shooting up the viral video charts.
Nalts on iChannel
Here’s the episode of me on iChannel. I play myself pretending to be the much-anticipated Mitch Morley character. I begged the teamĀ for a role because I think this show is an excellent example of a fundamental shift it entertainment:Low budget, great script and audience participation (I’m a klutz but the other guys have day jobs…
