This is pretty funny. It’s Smirnoff’s viral ad featuring rich Northeastern guys rapping… in top siders and circa 1980 preppy clothes. Again- subtle with the branding so it will probably get viralicized. But not pretending to NOT be an ad. Good balance.
Post illegal content to YouTube and don’t expect it to protect you. Here’s an “All Headline News” article that shows violated copyright owners can go right to the uploader… When Viacom Inc.’s Paramount Pictures asked for the name of a YouTube user who posted a 12-minute clip containing dialog from the movie the “Twin Towers,”…
A crack report by The Washington Post blog reveals that the unicorn caught on tape below is… a covert promotion by The Ontario Science Center. The bogus release (read here) was timed with an exhibition called “Mythic Creatures: Dragons, Unicorns & Mermaids.” According to The Post, a Science Center spokesperson conceded the unicorn sighting may…
Surprising news from NPR about the implication of AOL buying Adap.tv. AOL is now above Google/YouTube in online-video advertising views. In ComScore’s Web video rankings for September, AOL topped Google as the property with the most video ads watched last month, with 3.7 billion views compared to the YouTube parent’s 3.2 billion. This is…
Copyright laws and online video: an eBook by Daisy Whitney
Thanks to Tim Street and the good folks at NewTeeVee for this gossip alert via GoRumors. Soon, according to a patent filing, you may not need a big budget and advertising agency to place Google/YouTube “InVideo” ads (the ones that pop-up over the bottom 1/5 of the video). Today small folks can buy text ads, but…
Tom Schmoyer created a ReelSEO video to summarize a bunch of YouTube changes (below), and navigates them for creators and advertisers. Changes include a new uploader tool for creators the ability to link directly from videos offsite to fundraising (Kickstarter, Indigogo) new ways to select ads (monitization) preferences, 150K options for free music you can add…