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ByNalts

The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent” Thanks to Mike Abundo of…

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Quiz: You’re the Head of PR for Unilever

ByNalts

You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…

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Get Ready for a Remote-Control “Thumb Cramp”

ByNalts

Right now you may channel surf between 100 to 500 channels, according to this article from The Mercury News. But Internet protocol television (IPTV) — television broadcast over the Internet  — could change that. An estimated 49 million Americans already have the gear and broadband connections needed to receive IPTV, and this will allow for…

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Even Pharmaceutical Companies are on YouTube Now

ByNalts

The pharmaceutical industry best known for mass-market advertising and relentless sales representatives chasing down doctors. But FDA promotional restrictions have caused pharma firms to fear and loath Internet marketing. But Sanofi Aventis’s promotion via YouTube gives us pause and hope. The Sanofi ad below, which mentions no product or benefits, but has full “fair balance”…

The Future of Technology (as seen by Tom Selleck and AT&T in 1993)

ByNalts

Imagine sending a fax from the beach via a computer, or using a payphone to say goodnight to your child… from another timezone. It was all part of AT&T’s WE WILL campaign, and remarkably accurate in its general predictions. But unfortunately we’re not sure the telecommunications company pulled any of these off. Hey- at least…

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Film Maker Embraces the Web to Promote Zombie Musical

ByNalts

Last week I wrote 8 tips for independent filmmakers to use the web to promote their work and earn money via the ad-revenue-sharing online video sites. The ideas came from some of the discussions I had with filmmakers when I spoke at the Independent Feature Project event in NYC. Here’s a great case study. Austin…

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