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Online-Video Marketing That… Doesn’t Feel Like Advertising
GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…
Happy Monday: Real-life Thumper and Bambi
The trick to being happy is to feel good. So watch this albiet archain video showing a real-life Thumper and Bambi. This deer and rabbit get along wonderfully. Now relax and feel wonderful about your week. Yey! Thanks, Jan. We don’t know how you find these, but love that you keep sending ’em. Speaking of…
Portrait of a Viral Video Genius
I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…
Only “Moron” Will Buy YouTube, Which is “Going to Be Toasted”
Billionaire investor and dot-com legend Mark Cuban said only a “moron” would purchase YouTube, and that the online video site is “going to be toasted.” Read the article at YahooNews. Or Reuters. Obviously Cuban got the idea from my YouTube rant. During this clip that I’m still hawking in every other post, I urge YouTube…
ABC Swipes Idea from Consumer-Generated Lost Parodies
ABC recently launched a new Lost parody using Lost action figures. To see it yourself, simply go to ABC, download its new player, sit through three commercials, search for the episodes, then connect your firewire to your television set using an ABC-converter-box, which is only $79 at ABC.com. Of course the FineBrothers came up with…
Emerging Community for Serious Video Creators
The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…
