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FailBlog: Doritos for the Brain
My friend used to call MTV “Doritos for the brain.” It won’t help you nutritiously, but it makes your brain happy in moderate doses. And that phrase is a wonderful way to think of the “fail” movement. I’ll now introduce you to (or perhaps remind you of) 2009’s “Doritos for the Brain”: FailBlog.org. The term “Fail”…
Bus Uncle: I have PRESSURE
I've always maintained that web video can't be longer than 30 seconds to 2 minutes, but this 6-minute clip (Bus Uncle) provide otherwise- it will entertain you silly and you'll soon be quoting it. Some poor 23-year-old in a Hong Kong bus tapped the shoulder of a real estate agent who was talking loudly on…
Who’s Going to Change Online-Video Advertising?
I’ve often debated with myself who’s responsible for radical changes in online-video consumption and advertising. Creators? Marketers? Agencies? Media properties? I attended a recent iMedia Connection event, and found out an unlikely decision maker that advertisers and marketers agree will be the real driver of change. Um… you. See the chart below. You as the…
Hulu.com: Full of Hot Air; AppleTV Must Save Us.
I got all excited when I read that Hulu.com will distribute DailyMotion.com videos. Sadly, like most of the most-subscribed YouTubers, less than 5% of my traffic occurs beyond YouTube. I couldn’t even remember if I post to DailyMotion. That’s because YouTube dominates, but also because people on other video sites aren’t as loyal to them, and…
What’s the Difference Between Google Video and YouTube?
Why would Google want to own two video sites? Oh, silly. They’re not two video sites. Their differences are becoming apparent: Google Video Objective: create a video site with no discernible character or features. Keep it as an entirely different entity, and let it stagnate as the market changes. Don’t promote the video site on Google homepage…