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Ice Age’s “Scrat” Reacts to Drunk German Squirrel
The ‘demon squirrel’ clip (below) has become a smash hit on the internet, according to the UK Telegraph. It’s been seen more than one million times, and is attracting a slew of critical and positive comments. The video is part of the Kremlin’s toughest anti-alcohol campaign, and was released after President Dmitry Medvedev described the…
Connecting Creators and Advertisers: Black Turtle Media
Black Turtle Media is creating community of passionate, imaginative artists that have the creative skills to develop and produce commercial-grade advertising for major brand sponsors. Aspiring creative producers will be able to create and post their videos, generate buzz around their work, and get the chance to win money. They are looking for amateurs and…
Viral Video Reports from Grave: Still Dead
Just when I was feeling mortal for falling off the top 100 most-subscribed YouTube partner list (a fact that ZackScott and PeterCoffin felt compelled to remind me via voicemail), I scored placement on Huffington Post via the lovely and talented Daisy Whitney. Check out this report from iMediaConnection in Vegas (or LA or SanFran, I’m…
13-year-old Pakistani Kid Trumps Bieber, Gaga, Rihanna & Shakira
AdAge reports that music videos vanished from YouTube on Monday because a 13-year-old Pakistani kid (using a YouTube Partner account called iLCreation) flagged VEVO channels with copyright claims. It was widely reported this week that music videos for artists including Justin Bieber, Lady Gaga, Rihanna, Shakira and others were temporarily taken down. But how…
YouTube’s First Public Statement About Earning Potential for Creators
YouTube is expanding the once-selective* “Partners” program so that more video contributors can monetize their work. We’ve already seen the “requirements”* drop so that amateurs with fewer views have been invited to join in recent weeks. YouTube released this in a press release (and its blog), and the most interesting statement concerned the potential revenue…
Ad Blindness and Online Video
The more we surf online video the more savvy we become about content versus advertising. A marketer recently told me he was pleased by the impressions he got from a YouTube homepage advertising buy, but…” I finished his sentence for him.. “your featured video didn’t get a lot of views.” I told him we’ve been…