ReelSEO has a nice post about a recent Forrester & Veoh study that characterized the 40% of us “engaged viewers” that watch about 75% of the online-videos. The online-video users, like web surfers, will soon resemble the general population. But for now we’re a unique bunch, and the post has some takeaways for advertisers… advertainment is advised.
Currently YouTube doesn’t distinguish between professionals and amateurs in its “Partner” program, or in the way it alleges to promotes videos. But this article suggests that’s about to change, and it’s an important sign that YouTube may be transforming from a user-generated platform to a professional media distributor. Today, advertisers have two choices: they can…
I’ve written about YouTube gatherings before (here’s a previous post with a few of the websites devoted to gathering and meetups). On July12, YouTube community members will descend upon Philadelphia. For more information on this event, or to share information about your own event, please visit the new Ning group I established for gatherings. Here’s…
Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
We Americans watched nearly 34 billion videos in May, and 14.6 billion (43 percent) were on YouTube. According to comScore (source: TechCrunch), 144.1 million viewers watched an average of 101.2 videos per viewer in May. Hulu ranked second with 3.5 percent share. The gap between Google and Hulu remains strong, and it’s safe to say…
Landlord Pearl now plays Lieutenant Pearl in the latest FunnyorDie video featuring Will Ferrell. It’s called “Good Cop, Baby Copy,” but it’s unfortunately her last video. FunnyorDie is a collaboration between Will Ferrell and Adam McKay (who directed Ferrell in “Anchorman,” and “Talladega Nights” and wrote for him for “Saturday Night Live”). Michael Kvamme, a partner at…
I love that this article is working the circles (thanks Maruhlynne). Seems the FTC is so keen on stopping companies from manipulating bloggers, they’re making the companies liable for stuff bloggers write if they get a free sample. Or wait- here’s another idea. How about you just stop bribing bloggers? How’s that one fit? Here’s…
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Ha! You’re a “Advertainmenter” and “Connector.” I’m a “Controller!” Woohoo! Does that mean mind control too? In that case…((((((Nalts, look into my eye! You must send me a Nalts T-shirt and Nalts mug to my home by next week for free!)))))) :o)
Hey, whoever won the Charlie dead pet snake contest?
Oh, yeah…Did you have soft serve poopie after eating that whole head of lettuce? That and live worms must be doing wonders for your diet.
the art of static monkeyism.
I don’t watch nearly as much online video the past few months as I have in the past. Just too damn busy lately.
That article just made me feel inadequate.
dude, I don’t even have 30 subscribers, let alone being in the partner program (by the way, Reubnick, sorry about your giving up). way to make me feel bad. stupid whore.