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Connecting Creators and Advertisers: Black Turtle Media
Black Turtle Media is creating community of passionate, imaginative artists that have the creative skills to develop and produce commercial-grade advertising for major brand sponsors. Aspiring creative producers will be able to create and post their videos, generate buzz around their work, and get the chance to win money. They are looking for amateurs and…
YouTube Reaches All-Time High
We Americans watched nearly 34 billion videos in May, and 14.6 billion (43 percent) were on YouTube. According to comScore (source: TechCrunch), 144.1 million viewers watched an average of 101.2 videos per viewer in May. Hulu ranked second with 3.5 percent share. The gap between Google and Hulu remains strong, and it’s safe to say…
YouTube “AutoFill” on Homepage: Suggests Graduates from Google Labs
Google knows what you’re going to search for even before you turn on your computer. Google Suggests (see definition) — which is a real-time ‘auto-fill’ of your search words based on typical searches — is now part of a typical Google homepage search. The tool “graduated” from Google Labs according to a recent post on the official Google blog….
Interactive Agency “Eats Its Own Dogfood”
A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….
How to Kill Good Ideas with Focus Groups
The nice thing about focus groups is that even when you learn nothing, you get to spend some time out of the office eating M&Ms, stealing facility premiums, watching YouTube videos, and blatantly ignoring customers on the other side of the glass. What if cavemen took the concept of fire to a focus group before…
