Remembering Katrina

ByNalts

I made this as therapy months after Katrina. Turns out there are plenty of versions that use the Randy Newman song.

Today’s the 1-year-anniversary of the storm. Have things improved?

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Preroll Ads Still Work (in the Movie Theater)

ByNalts

Well we’re no fan of preroll ads, but apparently cinema ads rank among the top media categories for audience attention (source: Jack Myers’ DailyMediaData.com). Oh, the findings are sourced to sponsor Screenvision.com. We’re not sure, but we suspect the test group included 24 male employees of Screenvision who just finished watching a trailer of hot chicks…

Top 10 Stats About Online-Video Usage and Advertising for 2016 and Beyond
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Top 10 Stats About Online-Video Usage and Advertising for 2016 and Beyond

ByNalts

What do you need to know about online video for 2016? Here’s a convenient “round up” for your viewing pleasure. Mobilization. Mobile advertising is growing 66% and desktop is just 5 percent. What’s interesting to me is that 36% of our time is spent on TV, and 39% of the ad spending is there. But…

HBOLab’s “Hooking Up” Web Series Debuts Today. Satire Ensues.

ByNalts

HBOLab’s “Hooking Up” series debuts today (see premier episode), and here’s a sneak preview of photos of the cast. There’s also a new YouTube channel with a trailer for the series at YouTube.com/hookingup. I don’t know much about the story because I only read my own short scenes with Michael Buckley. The plot revolves around…

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Are Your Videos DO Belong to Us (YouTube)?

ByNalts

Thanks to Joe Chapuis (WebVideoZone) for pointing this Boing Boing report out. It appears that the language around YouTube’s ownership of your content is getting a little tighter. Fortunately, they’re not trying to go for “exclusives.” Here’s a Boing Boing post by David Gulbransen that reminds us that a) we can always yank our videos,…