Recipe for a Failed Online Video Business

ByNalts

Here's a recipe for success… http://www.chapter11tv.com/. During this video, an overzealous CEO demonstrates how much he has spent, and how he has no apparent income model.

Chapter 11 TV

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Get Rick Quick? Amazing Case Study on Viral Video Impact (Diet Coke and Mentos)

ByNalts

Who would have thought that a few hundred dollars worth of Diet Coke and Mentos could turn into $30,000? According to this Wall Street Journal article, viral videos — which featuring explosive shots of Mentos mixed with Diet Coke — http://www.eepybird.com/ have generated several million of views. This is not uncommon for YouTube, but it's a…

ADHD Theater

ByNalts

The beauty about online video is that it forces you to compress your story. Both in size and time. BlipTV is a nice model for this, and I'm surprised I'm just discovering it. The tagline says it all: "Nobody Does it Shorter." It's 5 second to 3 minute bits that can be streamed on phone…

Are TV Stations Waking Up to Online Video? ClipSyndicate

ByNalts

Here's a new online video service that shares ad revenue like Revver. It's called ClipSyndicate, and its partners include Bloomberg News, The Associated Press and other news outlets. The idea behind ClipSyndicate, says The International Herald Tribute, is "to give local U.S. television stations, which have watched as online upstarts have stolen viewers and advertising…

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Why Tuesdays Suck for Online Video Junkies

ByNalts

Tuesdays suck. Why? It's the worst day to check videos. For reasons I can't quite explain, people do more on e-mail and the web on Tuesdays. It's been a long-standing "secret" that promotional e-mails get the best "open rates" on Tuesdays. My CubeBreak traffic spikes on Tuesdays. Even this blog spikes on Tuesdays. But all…