Recipe for a Failed Online Video Business

Google Video will soon allow online video viewers to post comments and ratings. This places the site closer to YouTube's model, and could well help it steal market share from the #1 online video site. Of course, Google doesn't typically model off of other companies but sets trends. Google's old model was to organize the world,…

Ever heard of the term “Madvidpulation”? Of course not. Because I made it up today. But here’s the concept. Real video clips that mislead the view into concluding a story that isn’t true. Here’s my example via Revver. I also did an alternative that was more for YouTube. Did I madvidpulate you?  

Two interesting trends have accelerated the growth of "Citizen Created Commercials" (ads like those of FireFoxFlicks that are created not by Madisson Avenue but by folks like us). First, as brands migrate big television dollars to the web, there's simply not enough traditional paid placement opportunities (like banners nobody clicks). So marketers want something that…