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Not Too Late to Do a Viral Video in 2007

ByNalts

Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…

Bag Designer Uses Video To Teach Counterfeiters

Bag Designer Uses Video To Teach Counterfeiters

ByNalts

Saddleback leather founder Dave Munson is using YouTube to teach counterfeiters how to knock off his bags. The video is instructional, persuasive,  sarcastic and funny. By showing how counterfeiters do and can save money (using lower quality leather, cheap stitching, inferior metal buckles), Saddleback manages to fortify its own high price point. The clip also…

Netflix vs Amazon, the Future of “On Demand” Video/Film, Viewer “Bill of Rights”

ByNalts

There has been lots of recent news and opinions about two “video-on-demand” alternatives for those of us looking beyond cable television or those cute round things you call DVDs. In one corner, Netflix’s ubiquity with its “all you can eat” buffet of 10K movies for about $10 a month. In the other corner, Amazon is offering “Prime”…

The Difference Between YouTube’s Amateur and Professional Content

ByNalts

What’s the primary difference between an amateur on YouTube and a professional creator? Not the production quality or style, silly. It’s the viewership. As you see below, the most-viewed partners are almost entirely professional. Yet the most-subscribed people are almost all amateurs. It’s a simple point, but important one: Don’t think subscriptions will necessarily lead…

ImprovEverywhere Goes Commercial

ByNalts

Charlie Todd, the genius behind more than 70 “ImprovEverywhere” stunts involving thousands of “agents” is going commercial. Despite a reluctance to commercialize his grassroots productions, Todd is partnering with Yahoo (to support a “go purple” campaign, according to this Advertising Age story). Todd livs in NYC and teaches improvizational comedy. Every few months he organizes an…