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I give you… Planet of the Pugs.
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Illegal Drugs
ByNalts
No I’m not sure if this is promoting or vilifying illegal drug use. But I’m not sure it matters. This weirdly repetitive music gets stuck in your ear like a maggot in a festering puss wound while you’re traveling in search of El Dorado in the Amazon in the 1910s without any medication. Brought to…
Whoops. That Silly Viral Video Guy is Also an Attorney?
ByNalts
You burried your lead, Heather. Check out- “Whose Video Is It, Anyway” is a recent article by Heather Green of Business Week. The most interesting part of the article from my perspective is this… Turns out the creator of the famous “Mentos/Diet Coke” experiment (www.eepybird.com), who has earned probably close to $50K by now (my…
book | Diet Coke | Killer Video | Mentos | Online Video | Revver | Uncategorized | Video Advertising | Video Business | Viral Video | Web 2.0 | YouTube
Get Rick Quick? Amazing Case Study on Viral Video Impact (Diet Coke and Mentos)
ByNalts
Who would have thought that a few hundred dollars worth of Diet Coke and Mentos could turn into $30,000? According to this Wall Street Journal article, viral videos — which featuring explosive shots of Mentos mixed with Diet Coke — http://www.eepybird.com/ have generated several million of views. This is not uncommon for YouTube, but it's a…
The Secret Formula for Viralacticy
ByNalts
Some call it “virality.” YouTube Broker called it Viralaliscicy. Let’s call it “Viralacticy,” a play on viral and “elasticity.” What’s the formula for viralacticy of a viral video advertising? It’s simple. Punch x Message = Impact. Scenario 1: Let’s say for instance, that we had a viral ad that delivers a killer punch. (Punch is…
Hummus Made You Look
ByNalts
I blogged a lot of interesting posts this morning. So I think I’ve earned the right to simply post a picture of hummus right now.
Paying My Kids to Play Videogames?
ByNalts
I’ve decided to pay my kids $1 for each hour they play videogames. My wife isn’t too happy, but my sons are thrilled. Turns out we’ve got this thing called “internal drive,” and money screws it up. According to Dan H. Pink’s book (Drive), there have been numerous studies on how external rewards can actually…