|

Discovery is the “Traditional Media” Shark of YouTube

Silence please as I open the envelope. The winner of the “Best Traditional Network on YouTube”  (yeah, I just made that up) is Discovery Networks. Now it’s not entirely fair, because they have shark footage. So that’s almost cheating. But let me give you some examples of how Discovery is doing tube right while many…

Blah, blah, blog

There are three types of readers of this blog. Those that scan it for industry tips, people who find it accidentally via my videos, and those of you who are hard-core members of the WillVideoForFood backrow. This one’s for you, peeps. Last night I took the kids to recreation station, a playground near our house….

Crispin Porter Interns & Enertia Remind Us of Promotional Transparency Rule

Sometimes it takes a few dozen cats to step on a land mine, before the rest of us decide to take a different route. It seems we’re still not clear on one of the most basic rules of social media and advertising. Transparency when it comes to advertising via social media. Let’s officially mark this…

“Pulling a Bruno”

I now proclaim the phrase, “Pulling a Bruno.” Sacha Baron Cohen, who stared in the $150 million Borat sensation, saw his latest film plateau in the box office after a strong start from hard-core fans… presumably not motivated to evangelize the film to the mass market. You can use those three words, “Pulling a Bruno”…