How to Advertise on YouTube

We YouTube Partners require two things to make money: a large number of views, and advertisers. Thanks to Kalle Tompros of SearchEngineWatch for summarizing the options available to advertisers. These include promoted videos (which requires advertisers to have videos on YouTube), homepage takeovers, instream ads (prerolls), and text overlays. For more options, see YouTube’s how-to…

TED Tips for Going Viral

Be funny, be personal, be timely and be geeky. Those are some of the tips provided by June Cohen of TED (technology, entertainment, design).  OnlineVideo.net shares some of Cohen’s thoughts: Said author Troy Dreier: “In a talk worthy of the TED conferences themselves, June Cohen spoke at the Vimeo Festival in New York City on Friday and offered life-lesson…

How Do I Become a YouTube Partner and Make Money on My Videos? 2012

I’ve had a few requests from readers/viewers to clarify YouTube’s evolving Partnership program, and help “up and coming” YouTube creators understand how to make money via video. As always, I’d caution YouTube video creators to keep realistic expectations on earnings– right now there are hundreds of YouTubers earning six-figure income from YouTube. But the majority…

YouTube Statistics Via SocialBlade

ReelSEO’s Tim Schmoyer interviewed Jason Urgo about his Social Blade, which helps YouTube creators track fellow YouTubers. The website captures public information from YouTube’s API and databases them — to help creators “stalk” top YouTubers, but also see what “competitors” are doing. People are obviously interested in how much income YouTubers earn, and Social Blade…

Is Online-Video Catching Up to TV?

Brightroll published its annual report about video advertising, and here are some highlights via TechCrunch. This information jives with Forrester’s prediction that online-ad spending will overtake TV in 2016. And eMarketer’s statement that online-video is the fastest-growing portion in digital advertising. Highlights: The Brightroll data comes from a survey of advertisers about how they’re approaching…

The Onion Lampoons Viral. Tide Runs With It.

Last week, The Onion ran a wonderfully fictitious article by “Fred Hammond, Director of Digital Video and Social-Media Ad Integration, Tide Detergent.” Onion, you had me at hello. The desperately hipster editorial promotes his own low-involvement brand, and all of the cool (yet faux) social-media programs that try to engage Tide customers. Clearly Fred has read…