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Why “Rate It Even if You Hate It” Was Marketing Genius

When I first saw Michael Buckley plead for ratings I thought it was odd. Then two things happened. First, I realized that ratings generally drove a video higher in the charts. Second, I’m now realizing that if someone rates, it’s usually a 5. As Google’s blog shows, “five stars” (the highest) rating are the vast…

Which Will Last Longer: MTV’s PRANKED or COLLEGE HUMOR

I heard rumors that MTV isn’t going to renew College Humor, but I quite like the Pranked show staring Amir Blumenfeld and Streeter Siedell (haven’t these guys heard of friggin’ stage names)? The College Humor brand is strong, and the web content is exceptional. But for reasons I can’t explain, this stuff doesn’t transfer to…

I Broke Twitter

“We regret to announce that Twitter is temporarily over capacity,” said David Scheyd, director of communications for Twitter. “Apparently Kevin Nalty (aka Nalts) began Twittering so frequently, our spam bots thought it was a virus and protected itself from a potential compromise.” Nalty, who tweeted about 48 times in the past several hours, said it…