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Unconventional Marketing Tips About Twitter

I really like this piece titled “Four Reasons to Shut Up on Twitter,” and actually read the entire iMediaConnections piece despite the need to advance pages several times to read it all. Madhuri Shekar (a Sony pictures intern) provides some wisdom (some from a 140 conference) about brand best and worst-practices of Twitter, and some…

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Marketing in Your Ear & Vook as “Monkey Sewn to a Rat”

What? Hear all of these peeps at once? And they’re talking about Bluetooth marketing and VOOKS! What’s a Vook? Daisy Whitney (Queen of emerging media), Tim Street (writer of recent and free eBook, 10-things-to-do before uploading a video) the “fabulous-faced” Shira Lazar sponsored Australian warrior & Southern Comfort pitchman,  Scotty Iseri and me (Nalts) Listen…

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Media Buyers Remain Afraid of UGC & Chupacabra

Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…

Boo Hoo. You Didn’t Get a Google Wave Invitation.

Google Wave Hates You. That’s why you didn’t get an invite. But that’s not my point. I just wanted to share this video courtesy of Shira Couric. It’s informative and hysterical, and there’s no greater moment of panhandling on the web than a restricted Google beta. Naturally you’re saying to yourself, “surely Nalts must have…

Bottom Posting Must “Die”

Web-standards advocate, Molly Holzchlag (molly.com) proposes, in a recent post, abolishing “bottom-posting.” I was disappointed to read that headline, until I realized she was not referring to blog posts about our bottom. In my case, I’ve been constipated for three days and I’ve consumed 3 bowls of cereal in the past 20 minutes hoping Mother…