|

“Viral Video is Dead” Echos in Canada & Beyond

If there’s one thing more fun than speaking to hundreds of marketers before a giant video of yourself like a “Rolling Stones” concert, it’s to read Twitter “tweets” after you speak. By searching #mweek and @nalts after my talk on Wednesday, I learned what “stuck” with the Toronto “Canadian Marketing Association” audience. Canadians are nice,…

|

YouTube’s “Yahoo-Like” Homepage Makeover: More Ads, Professional Content

I’ve often said that you need to logout of your account to see what YouTube really looks like, since that’s what the majority of viewers are seeing. Let’s look at one of last year’s last Archive.org homepage screen shots of YouTube, and compare it to today’s. Some differences: 2008 has lots of white space and…

NBC’s Ann Curry Joins ImprovEverywhere Prankers in “I Love Lunch” Musical

Ann Curry joined in a “spontaneous” musical about lunch at Trump Tower, and the ImprovEverywhere team worked with NBC to capture the fantastic moment in “I Love Lunch! The Musical.”  Watch the Today Show coverage of the event and see some fantastic photos by visiting ImprovEverywhere.com. The bit borrows heavily from my favorite ImprovEverywhere clip…

|

“Funny or Die” Defeats Death. And Gets My Secret Sauce to a Phoenix-Like Revival.

In a brave move by Will Ferrell, Adam McKay and their gang, Funny or Die has finally moved its content to YouTube. The FunnyorDie website has always had an identity-crisis. It certainly wasn’t a sage financially-driven move, but a fantastic creative outlet for spontaneous and risque comedy by Ferrell, McKay and friends. It was a…