Television networks have had no more luck spawning, popularizing, or learning from online-video content than newspapers have had increasing circulation in recent years. But Fox 15 Gig has caught some online-video gurus’ attention, and UncleNalts has 7 magic tricks for you television and cable mavens who dare enter the shark-infested viral online-video watery… thing. The…
It’s been a very long time since I’ve discovered an article about online video that made me shout “Amen.” Courtesy of ReelSEO, here’s “Three Types of Online Video for Business.” I especially like this visual below (the chart not the head shot, mkay). It helps simplify the relationship between the location of a video and…
This is a disjointed post… but I summarized things at the end. Of course the summary makes no sense unless you read it. So just read it. Geez- you had all last week off. Really? Yeah, so I’m chatting with one of the YouTube editors last week. Can’t say which one because that would be…
If you’re like me, you bagged Black Friday because it’s a horrible consumer experience. I stopped at BestBuy last night, and found myself stressed by the nervous energy, manic customers, and stacks of electronics jammed into the isles. How am I supposed to know if the hysteria over “power deals” are worth the low prices?…
One of the most profitable areas of online-video is and will remain “how to.” For most subjects, the content is “evergreen” (not requiring frequent updates), it’s highly sought after, and gives advertisers a way to target consumers by specific interest. But how do you find the how-to video you need “just in time”? First, you…
Just when I was feeling mortal for falling off the top 100 most-subscribed YouTube partner list (a fact that ZackScott and PeterCoffin felt compelled to remind me via voicemail), I scored placement on Huffington Post via the lovely and talented Daisy Whitney. Check out this report from iMediaConnection in Vegas (or LA or SanFran, I’m…
Like me, perhaps, you are more interested in what’s in the video than what site is streaming it. But no sooner than I identified the “poor man’s Brightcove alternatives,” did I find a comment from Brightcove’s Jeff Whatcot alerting me to the new $99 monthly “express” version of Brightcove that was announced today. Again- this…
I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content. This notion…
A friend of mine snapped most of the photos I’m using for my sites, publishing and conferences. I recently uploaded the hundreds he gave me digitally into my iPhoto, and they now rotate and dance across my AppleTV screen saver like some weird self-indulgent ego parade. My wife told me last night that she was…
I’ve long been baffled by the overwhelming alternatives of video-streaming players. It struck me as a commodity market, and one ready for a major consolidation… and I couldn’t understand why anyone would pay to stream videos on their site when so many cool tools are free (which here means “cheaper than $100 a month”). Larry…