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VidCon: Community & Online-Video Industry Morphs in July 2010 Event

This video shows Hank Green (with his lesser known 3rd Green brother) announcing VidCon, taking place July 9-11, 2010 in Los Angeles, California. Here’s the official VidCon website. For those of you familiar with the Vlogbrothers (John and Hank Green), I don’t need to tell you what an enormous connection they have with the vibrant…

Online Video and Paid Search Run Counter to Shrinking Online-Advertising Spends

Laurie Sullivan of MediaPost reports that paid-search and video are the “bright spots” of online ad spending according to a recent eMarketer report. “Search and video were the only two media that experienced growth this year, although much less than the prior year,” according to the article. Two trends to watch according to David Hallerman, eMarketer…

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Drink Your Fat, Kiddies

Below is a somewhat terrifying video of a man drinking fat (source: Man Drinks Fat). It’s a product of NYC Health Department’s “Drinking Fat” campaign. I spoke recently at a Google HealthThink event, and happened to immediately follow a presentation by the NYC Health Department’s Dr. Richard Daines (who presumably is behind this video). I had…

Power of Video & Social Media in 2009. What 2010 Holds in Store.

A guest post by Larry Kless, president and founder of OnlineVideoPublishing.com, a new-media resource firm for sharing strategies and best practices for online video publishers. He is a 20-year veteran of the enterprise video space, and an award-winning producer of corporate and educational videos. If 2009 proved anything, it showed us that the power of…

Don’t Call it a Viral Video Unless It Goes Viral. Till Then, It’s Just a Promotional Online-Video.

Semantics be important… especially for a relatively novel “space” like online video. For starters, I never much cared for the term “viral” marketing, because it had sick connotation. Like my marketing might make someone sick enough to cough on another hapless patsy. Then comes the term “viral” videos to celebrate the wonderfully horrible videos one…

How to Implement Social Media Despite Agency Limits & Stakeholder Fears

This Content-to-Commerce post revealed some interesting social-media statistics, and prompted me to answer two questions: “Why aren’t digital agencies bringing social-media to clients?” “Why can’t brands seem to overcome their internal inertia?” I have the somewhat rare experience of having seen social media strategy and tactics in various roles: as a marketer (client), client stakeholder…

Farting Santa and eGuiders Gentleman’s Competition

Check out Edbassmaster’s Farting Santa below… we even get to watch Bob Saget’s reaction. What’s your favorite video of the week? I just started to volunteer identify videos for eGuiders (see my profile). My 3 picks: http://eguiders.com/video/build-me-up-buttercup-on-ukulele http://eguiders.com/video/the-best-of-california-on-with-kassem-g http://eguiders.com/video/murdered-with-a-spoon I found Mediocrefilm’s Greg Benson‘s picks and I’ll watch anything he favorites EVER based on these….